Businesses use a variety of marketing tactics to attract new customers and keep them. These tricks are designed to make you feel special, like you’re part of a group. The lure can be mighty powerful. In this episode, a conversation with digital media expert Mara Einstein about how promotional strategies and social media can be deceiving and
After more than 45 years, Robert Krughoff, Consumers’ Checkbook’s founder and president, is retiring. Robert joins us to chat about how he got the idea for Checkbook, and the challenges he faced getting it started—and gathering all the relevant data he needed to help readers. Plus, what he learned as he became one of the world’s foremost
Introducing Consumerpedia, a podcast by Consumers’ Checkbook, a nonprofit organization dedicated to helping consumers find high-quality services, save money, and avoid rip-offs. Hosted by “The ConsumerMan” Herb Weisbaum, an Emmy award-winning broadcaster and one of America’s top consumer experts, and Kevin Brasler, Checkbook’s executive editor. This episode discusses how Checkbook’s evaluations and advice are more reliable than
