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March 7, 2024

58 – Misleading Marketing That Gets You to Buy Now and Pay More

Host: Herb Weisbaum
Kevin Brasler - Checkbook's Executive Editor
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You can save a ton of money by comparison shopping.

Checkbook’s surveys consistently find huge price differences—sometimes more than twice as much—from company to company for the exact same product or service. And businesses can get away with this because they know most customers won’t bother to shop around.

Sometimes consumers don’t compare prices because they’re in a rush or they don’t want to scour the internet for the best deal. But we often find buyers don’t compare prices because they’ve been duped into thinking they already have.

In this episode, some of the common manipulative marketing techniques sellers use to convince you to pay up and pay too much.

Read Checkbook’s full report on the 30 Tricks Sellers Use to Manipulate You.

Support our podcast: https://podcasters.spotify.com/pod/show/consumerpedia/support

Related Episodes

January 29, 2026

101 – Dealing with Debt #2

Host: Herb Weisbaum
Bruce McClary - National Foundation for Credit Counseling; Kathy Steinberg - The Harris Poll; Jeanine Kosinski - paid off $35,000 in credit card debt; Tiana Moore - paid of $21,000 in credit card debt

Americans are struggling to pay their bills and falling behind on their loan payments, fueling widespread financial stress, anxiety, and despair. Recent surveys show many feel they’ll never get ahead—and some have stopped worrying about debt altogether.

In this episode, we break down those survey results and share practical tips for regaining control of your finances. You’ll also meet two consumers who’d accumulated enormous credit card debt, realized they needed help with debt, and, with hard work and proper guidance, are now debt-free.

Additional Resources:

To find a nonprofit credit counseling agency, visit the ⁠National Foundation for Credit Counseling⁠ or call 800-388-2227.

Related Consumerpedia Episode:

25 – Dealing with Debt⁠

Not a Checkbook member? ⁠⁠⁠⁠⁠⁠Sign up for a free 30-day trial to access all of our unbiased ratings⁠⁠⁠⁠⁠⁠.

January 15, 2026

100 – Checkbook’s College of Consumer Knowledge #2

Host: Herb Weisbaum
Lisa Dent - Afternoon Host, WGN Radio; Steve Bertrand - News Anchor (retired), WGN Radio

To celebrate our 100th episode, we’ve asked two veteran Chicago broadcasters to take Checkbook’s College of Consumer Knowledge quiz. Lisa Dent is the popular afternoon host at WGN Radio. Steve Bertrand, her longtime news anchor, came out of retirement to challenge her. Play along with our celebrity contestants to test your consumer IQ. The questions are difficult!

You might also want to play the online version of Checkbook’s College of Knowledge. Topics include auto, food, and your money.

Not a Checkbook member? ⁠⁠⁠⁠⁠Sign up for a free 30-day trial to access all of our unbiased ratings⁠⁠⁠⁠⁠.

December 18, 2025

99 – How Marketers Target & Sometimes Trick Kids

Host: Herb Weisbaum
Bonnie Patten - Executive Director, Truth in Advertising (TINA.ORG); Dona Fraser - Senior Vice President, BBB National Programs

America’s children have enormous spending power. Most have cash or access to their parents’ credit cards—and plenty of influence over what the family buys through their “pester power.” Marketers know this, which is why they spend billions of dollars a year targeting minors.

Advertising can easily exploit a child’s limited ability to distinguish between entertainment and selling. AI and digital animation make it easier than ever for advertisers to cross the line. The growth of online marketing to children raises serious concerns about privacy and data collection.

In this episode, what’s being done to protect our children from the pervasive and persuasive marketing? What are the rules regarding marketing to minors, and is anyone enforcing them?  And most importantly, how parents can talk to their kids about advertising.

Additional Resources:

Children’s Advertising Review Unit (CARU)

BBB National Programs – Children’s Initiatives

TINA.org: Monetizing Minors

More from Checkbook:

Unsafe Toys: How to Spot the Hidden Risks That Could Harm Your Child

Are Your Kids’ Smart Toys Spying on Them?

Buying Toys on Overseas Websites Can Be Risky

Related Consumerpedia Episode: 20 – Whatever Happened to Truth in Advertising?

Not a Checkbook member? ⁠⁠⁠⁠⁠Sign up for a free 30-day trial to access all of our unbiased ratings⁠⁠⁠⁠⁠.

December 4, 2025

98 – The Benefits of Shopping Locally

Host: Herb Weisbaum
Stacey Price - Founder, Shop Made Brands; Jenn Barger - Checkbook's Director of Content

The “Shop Local” movement encourages consumers to buy goods and services from independent, locally owned businesses rather than national chains or online giants. It’s both an economic strategy and a social campaign aimed at strengthening your own community’s businesses, fostering regional identity, and promoting sustainability.

In this episode: The challenge of shopping locally, ways to spend more in your community, and whether it costs more to avoid the big chain stores.

Find out more about Stacey Price at Shop Made in DC.

Related Consumerpedia episodes:

#96: Checkbook’s Holiday Shopping Tips 2025

#92: Thrift Store Shopping Advice

November 20, 2025

97 – Checkbook Investigation: Sale Prices Are Usually Fake Discounts

Host: Herb Weisbaum
Kevin Brasler - Checkbook's Executive Editor

Researchers at Consumers’ Checkbook tracked prices at 25 major retailers for six months and found that most of the advertised markdowns were bogus.

It’s now common practice for retailers to deceive their customers by displaying crossed-out “regular” or “list” prices, with lower sale prices featured nearby. But the higher “regular” prices are rarely, if ever, what customers pay. Our study found that at most of the stores we surveyed, the products tracked were offered at questionable discounts more than half of the time. And, at many retailers, the fake sales never end.

In this episode, we’ll tell you which retailers were the worst offenders, as well as the few that seem to offer legitimate discounts.

⁠Read Checkbook’s full analysis⁠.

Not a Checkbook member? ⁠⁠⁠⁠⁠⁠Sign up for a free 30-day trial to access all of our unbiased ratings⁠⁠⁠⁠⁠⁠.

September 11, 2025

92 – Thrift Store Shopping Advice

Host: Herb Weisbaum
Virginia Chamlee - author and second-hand shopping expert; Jenn Barger - Checkbook's Director of Content

Shopping at thrift stores can save you money and keep used stuff out of landfills. It’s also fun, since you never know what you’ll find. Plus, many thrift stores support local charities, meaning you’re helping others while picking up a vintage dress or a like-new dresser.

In this episode, you’ll find tips on buying pre-owned furniture, clothing, and antiques, plus the scoop on where to find great deals and hidden treasures. All this, plus some wonderful stories from these veteran thrift-store shoppers.

Virginia Chamleehas spent more than a decade collecting and selling vintage wares. She’s the author of the best-selling book Big Thrift Energy and the popular newsletter What’s Left.

More from Checkbook: Thrift Store Advice

Not a Checkbook member? ⁠⁠⁠⁠⁠Sign up for a free 30-day trial to access all of our unbiased ratings⁠⁠⁠⁠⁠.

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