97 – Checkbook Investigation: Sale Prices Are Usually Fake Discounts
Researchers at Consumers’ Checkbook tracked prices at 25 major retailers for six months and found that most of the advertised markdowns were bogus. It’s now common practice for retailers to deceive their customers by displaying crossed-out “regular” or “list” prices, with lower sale prices featured nearby. But the higher “regular” prices are rarely, if ever, what customers