20 - Whatever Happened to Truth in Advertising?

July 14, 2022

20 – Whatever Happened to Truth in Advertising?

Host: Herb Weisbaum /

Guest(s): Bonnie Patton - Executive Director of Truth in Advertising (TINA.org)

False or deceptive advertising costs American consumer billions of dollars a year. Companies big and small now use blatant lies, clever wording, and fine print to confuse or mislead us.

Truth in Advertising (TINA.org), a consumer advocacy group based in Connecticut, points the finger at bad actors and calls them out for their deception. It also works to empower people to protect themselves against false advertising and deceptive marketing.

In this episode, we’ll explore some of the tricks advertisers use to fool us, explain why some big-name celebrities are on the group’s Wall of Shame, and provide tips on how to spot misleading ads.

Special Guest: Bonnie Patten, Executive Director, Truth in Advertising (TINA.org)

Additional Resource:

Think You’re Getting a Deal? 30 Tricks Sellers Use to Make You Pay Up and Pay Too Much

finance, money

Related Episodes

October 31, 2024

73 – Checkbook’s Holiday Shopping Tips 2024

Host: Herb Weisbaum /

Guest(s): Jamie Lettis - Checkbook's Associate Editor; Edgar Dworsky - Publisher, Consumerworld.org; Amy Nofziger - AARP Fraud Watch Network, Bruce McClary - National Foundation for Credit Counseling

The hectic holiday shopping season is underway, and for many, that will put a strain on the family budget. Checkbook wants to make this stressful time a little easier.

Our annual holiday helper is packed with timely advice: Super shoppers share tips about how they find the best prices and avoid fake sales. Plus, how to avoid gift card scams, stop porch pirates, and spot bogus online shipping notices. Also, the pros and cons of buy now, pay later loans.

Additional Consumerpedia Episodes & Resources:

Checkbook’s Top Holiday Shopping Tips

Don’t Overspend This Holiday Shopping Season

#59: Saving Money at the Supermarket

#58: Misleading Marketing Gets You to Buy Now and Pay More

#57: Whatever Happened to Customer Service?

#52: Shop Safely Online This Holiday Season

#26: Sale Prices Are Rarely Real Deals

Not a Checkbook member? ⁠Sign up for a free 30-day trial to access all of our unbiased ratings⁠.

Support our podcast: https://podcasters.spotify.com/pod/show/consumerpedia/support

finance, leisure, money, stores

July 25, 2024

68 – Rewards Cards

Host: Herb Weisbaum /

Guest(s): Brad Lipton - CFPB; Steven Carvell - Professor of Finance at Cornell University; Christopher Elliott - Syndicated Travel Columnist

Whether it’s points, miles, or cash back, it’s nice to be rewarded for shopping. The lure of “getting something extra” can encourage you to apply for new credit cards and spend more to score those rewards.

In recent years, many credit card reward programs have become more complex and confusing, and frustrated cardholders are complaining to federal regulators.

In this episode: Should the CFPB create new rules to regulate credit card rewards programs? Also, a close-up look at the most common complaints about airline rewards cards, and how chasing rewards can cost you money.

Additional Resources:

Credit Cards: How to Choose the Best One

Credit Cards Provide Strong Protections for Consumers

Saving on Gas: Which Rewards Credit Cards Offer the Best Deals at the Pump?

Not a Checkbook member? ⁠Sign up for a free 30-day trial to access all of our unbiased ratings⁠.

Support our podcast: https://podcasters.spotify.com/pod/show/consumerpedia/support

credit cards, finance, money

March 7, 2024

58 – Misleading Marketing That Gets You to Buy Now and Pay More

Host: Herb Weisbaum /

Guest(s): Kevin Brasler - Checkbook's Executive Editor

You can save a ton of money by comparison shopping.

Checkbook’s surveys consistently find huge price differences—sometimes more than twice as much—from company to company for the exact same product or service. And businesses can get away with this because they know most customers won’t bother to shop around.

Sometimes consumers don’t compare prices because they’re in a rush or they don’t want to scour the internet for the best deal. But we often find buyers don’t compare prices because they’ve been duped into thinking they already have.

In this episode, some of the common manipulative marketing techniques sellers use to convince you to pay up and pay too much.

Read Checkbook’s full report on the 30 Tricks Sellers Use to Manipulate You.

Support our podcast: https://podcasters.spotify.com/pod/show/consumerpedia/support

finance, leisure, money

February 22, 2024

57 – What Ever Happened to Customer Service?

Host: Herb Weisbaum /

Guest(s): Jon Picoult - Founder of Watermark Consulting and author of "From Impressed to Obsessed"; Forrest Morgeson - Associate Professor of Marketing at Michigan State University, Director of Research Emeritus at the American Customer Satisfaction Index

Are you frustrated with the way companies treat you? If so, you’re not alone: Surveys find that many consumers are fed up with long waits on the phone, customer service agents who can’t solve their problems, unintelligible billing statements, poorly designed websites, and inexperienced or indifferent sales staff.

In this episode: Why do so many companies see customer service as a costly problem, rather than a way to retain their customers? Why is it so difficult, if not impossible, to resolve issues via phone? Is there anything you can do to get your problems solved after the sale?

Support our podcast: https://podcasters.spotify.com/pod/show/consumerpedia/support

finance, money, technology

November 30, 2023

52 – Shop Safely Online This Holiday Season

Host: Herb Weisbaum /

Guest(s): John Breyault - A Vice President at the National Consumers League; Melissa Lanning Trumpower - Executive Director of the BBB Institute for Marketplace Trust

While convenient, online shopping can be risky. E-commerce creates all sorts of new opportunities for cyber criminals to do their dirty work, so you need to be careful. U.S. consumers reported losing $358 million to online scams last year, according to the Federal Trade Commission.

In this episode, we talk to John Breyault, a vice president at the National Consumers League, and Melissa Lanning Trumpower, executive director of the BBB Institute for Marketplace Trust, about how to spot the tricks con artists use to fool you and how you can protect yourself. Also, the smart way to pay when shopping online, and how to fight back against porch pirates.

Additional Resources:

⁠Tips for reducing your risk of fraud this holiday shopping season⁠

⁠BBB Scam Tracker⁠ is a free tool anyone can use to report suspected scams. Your reports warn others so they can avoid similar cons.

Fraud victims can report scams to the ⁠National Consumers League’s Fraud.org website⁠. This information is shared with a network of 100 law enforcement partners across the U.S. and Canada.

Support our podcast: https://podcasters.spotify.com/pod/show/consumerpedia/support

finance, money, technology

November 2, 2023

50 – Finding a Credit Card That’s Right for You

Host: Herb Weisbaum /

Guest(s): Sara Rathner - Credit Cards Expert at NerdWallet; Ted Rossman - Senior Industry Analyst at Bankrate.com

The market is flooded with credit card offers, and some of the signup bonuses are mighty appealing. But slow down—applying for a credit card is something that shouldn’t be rushed. You need to cut through the marketing hype and understand all the terms, conditions, and fees. If you’re not careful, you could choose a card that hurts your financial well-being.

In this episode: How to shop for a credit card—things you should do before you apply for any card, and what to look for when comparing offers. Plus: Is a rewards card really right for you? And how a balance transfer card might help you pay down a large balance on another card.

Additional Resources:

Dealing with Debt

How to Pick the Right Credit Card

Support our podcast: https://podcasters.spotify.com/pod/show/consumerpedia/support

credit cards, finance, money